FOCUS OBGYN Interface

FOCUS OBGYN

Interface

Streamlining healthcare for women

The Issue

Running your own medical office is extremely difficulty, especially if you are as renowned and beloved as Dr. Rama. She and her staff would often stress about busy phone lines and struggle to keep up. So, my goal was to create a simple yet effective interface to not only allow easy doctor-patient communication, but also a more streamlined experience for both the doctor and patient throughout the whole appointment experience.

The Issue

Running your own medical office is extremely difficulty, especially if you are as renowned and beloved as Dr. Rama. She and her staff would often stress about busy phone lines and struggle to keep up. So, my goal was to create a simple yet effective interface to not only allow easy doctor-patient communication, but also a more streamlined experience for both the doctor and patient throughout the whole appointment experience.

Research Process

Working with the owner, staff and patients, we began locating the main pain points of each party and what they believed needed to be fixed. We explored patient/doctor experiences, different needs and wants and the community we were catering to with this potential fix. I conducted in person interviews, and collected more data through surveys and diary studies, which uncovered key insights:

  • The importance that cultural differences have on the user's needs and how that impacts their experience.

  • The importance of a true, personal connection to the doctor and staff in order to feel safe

  • The importance of accessible, inclusive design elements with each user's need in mind.